Taking the right initial steps in any venture are crucial.
As such, the foundations of your brand, your products or services should not be overlooked or rushed. They are the bedrock of your identity and the way you communicate your value to the world.
Before embarking on the path of marketing and sales, you must get these basics right – clear positioning, compelling messaging, and a deep understanding of your ideal client.
Creating this solid base will set the stage for every subsequent move, allowing you to control the way you are perceived in your market.
