The Penny Drop
A Live Business Coaching Bootcamp for Dallas Founders
Build a business that grows beyond you. 5 live sessions. 10 founders. A people-first reset for scaling your team, your role, and your vision.
Why I Created The Penny Drop
After exiting my business, I took on consulting work.
I’d get hired to solve specific problems: structure, strategy, hiring. I’d dig in, understand the issues, design a solution, and hand it over.
And honestly, it didn’t feel right.
Because the moment that really mattered wasn’t the handover. It was the shift = the penny drop – when the founder started seeing the problem differently. When they co-created the solution and took ownership of it.
That’s when the real change happened.
The Penny Drop is built around that moment. It’s not about giving you answers. It’s about changing how you see the challenge, so you can build the structure, team, and culture that scale.
This Is For You If…
- You run a founder-led business doing $750K–$5M in revenue
- You have a small team but you’re still the one holding it all together
- You’ve outgrown your original structure and way of working
- You want to lead, not manage
- You’re ready to build a team that solves problems with you - not just reports to you
What You’ll Walk Away With
- A redefined founder role that reflects the business you’re building
- A mapped-out structure that highlights gaps and clarifies ownership
- A practical hiring process that attracts the right people
- A culture that empowers your team to solve problems without you
- A clear growth agenda and clarity on what your marketing is actually meant to do
The Penny Drop Bootcamp: How It Works
- 5 in-person sessions over 5 weeks
- 3–4 hours per session
- Hosted in Dallas, TX (venue TBA)
- Up to 10 founders per cohort
- Live coaching, small group work, actionable tools
- Optional 1:1 coaching add-on available
1. Redefining Your Role as Founder
Take stock of what you’re doing—and what needs to change. Clarify your responsibilities, your growth agenda, and what only you should own.
2. Function Mapping
Learn how to map your business by function, not just people. Spot the gaps, overlaps, and role creep – and rebuild the structure around what the business actually needs.
3. Hiring Masterclass
Stop hiring helpers. Start building owners. Learn how to frame roles, assess for ownership and EQ, and run interviews that get real answers.
4. Creating a Problem-Solving Culture
Empower your team to surface and solve issues. Introduce lightweight frameworks to build shared ownership and reduce dependence on you.
5. Setting Direction & Marketing Clarity
Define your growth agenda. Align your team. Understand where marketing fits—and how to set priorities that actually move the business forward.
Reserve Your Spot
Secure your seat in the first cohort of The Penny Drop.
10 founders. 5 sessions. One big shift.
A People-First Approach to Real Growth
You can’t scale without people. And you can’t keep growing if your team doesn’t know what matters, where they fit, or how to help move things forward.
The Penny Drop helps founders lead with clarity, not control. We build businesses where people are invested, involved, and empowered. Because when your team feels like passengers, you stay stuck as the driver.
But when they help steer? That’s when you scale.
